Market opens
01 Jul 2027
Days to opening
Licence applications
~50 · NPB, Jun 2026
Regulator
National Police Board until 30 Jun 2027

William Hill

British bookmaker. Founding member of the Finnish licensing trade association. No application confirmed.

Legal entity
William Hill
Headquarters
London
Key brands
Last verified
September 21, 2026

William Hill is a British bookmaker operating sports betting and gaming brands, part of the evoke group.

Finland activity

William Hill is a founding member of Rahapeliala ry, the trade association established in 2022 to campaign for a Finnish licensing system.

No Finnish licence application has been confirmed and we hold no source for one.

Provenance
Rahapeliala ry published founding membership
September 21, 2026

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