Reach the companies entering Finland

Formats

Founding Partner. A small number of companies who back the publication through its launch year, credited across the site.

Category Partner. One partner per supplier category: payments, platform, game content, compliance, recruitment, digital growth. Credited on the relevant company-directory category and in the Brief.

Newsletter Partner. Sponsorship of the Finland iGaming Brief, one partner per issue, clearly labelled.

Featured Company. An expanded, verified profile in the company directory. Labelled Featured. Editorial content about the company is unaffected.

Sponsored Content and Report Partnerships. Industry content and research written to editorial standards, labelled Sponsored, with the partner named at the top.

What partners do not get

Influence over news coverage, data records, regulatory guides or which companies appear in the Licence Tracker. No display banners. No consumer-facing gambling promotion of any kind.

Enquiries

partners@igamingfinland.com. Pricing is shared on request and will be refined with the market through the launch period.

What money does not buy

A commercial relationship does not affect whether a company appears in the Licence Tracker, what its record says, what confidence tier it carries, or whether a story is written about it. It does not affect the order of the company directory, which is alphabetical. It does not suppress coverage: partners are reported on the same terms as everyone else, including when the news is unwelcome. And it does not buy a review, a ranking or a recommendation, because we do not publish those.

Anything commercial is labelled as such where it appears, not only in a policy page. Sponsored content carries a disclosure at the top of the item and is excluded from the newsletter's editorial sections. If a partner is the subject of a story, the relationship is disclosed in that story. We would rather lose a deal than carry an undisclosed one, because the tracker is only worth something if readers believe the records are independent of who is paying.

Who we cannot work with

We do not accept consumer-facing gambling advertising, affiliate arrangements, or any placement that promotes gambling to players. Marketing gambling in mainland Finland is restricted by law until 1 July 2027 and regulated thereafter, and this publication is not a marketing channel for it in any case. Partnerships are B2B: reaching operators, suppliers, investors and advisers who follow this market professionally.

Consumer marketing is a separate title

Everything above concerns iGaming Finland, which is B2B and carries no consumer-facing gambling advertising. Our publisher, YIPI Oy, also operates Kasinossa.fi, a Finnish-language consumer title in development ahead of the market opening. If your interest is reaching Finnish players rather than the industry, that is where the conversation belongs, and it is handled separately from anything on this site.

Three things are worth stating before anyone enquires. Nothing consumer-facing can run in mainland Finland before 1 July 2027: marketing gambling is restricted to the monopoly holder until then, so no consumer campaign can be booked or delivered ahead of that date. Kasinossa.fi does not operate an affiliate model, carries no commission-based referrals and publishes no operator rankings; affiliate marketing of gambling services is reported to be prohibited under the Gambling Act, and the title was built on that basis. And any commercial arrangement there is subject to the Act's marketing restrictions, which are stricter than most European markets and are set out in our advertising guide.

The two titles are editorially separate. A commercial arrangement with one has no bearing on coverage by the other, and neither sells access to the other's editorial. Enquiries: partners@igamingfinland.com, marked for Kasinossa.fi.