Confirmed by the company. Joel Häkämies, who leads the group's Finnish operation, told Yle that the application was submitted in May 2026. The exact filing date has not been disclosed, so it is recorded to the month.
The group announced a multi-year main partnership with Superpesis on 20 September 2026, covering both the men's and women's top divisions and every club in them. The partnership begins on 1 July 2027 and is explicitly conditional on the licence being granted. Superpesis describes it as the widest partnership signed in Finnish team sport; Yle reported the value as a seven-figure sum.
Launch status is recorded as Confirmed because the company has publicly committed to a start date, which is a stronger statement than most applicants have made. The licence itself remains ungranted, as do all others.
