Sanoma is a Finnish media and learning company. Its media division operates national newspapers, television and radio channels and digital services in Finland.
Sanoma
Finnish media group, a principal advertising channel for licensed operators from July 2027.
Legal entity
Sanoma Oyj
Headquarters
Helsinki
Key brands
Last verified
September 16, 2026
Finland activity
Sanoma is positioned to be one of the principal beneficiaries of gambling advertising once licensed marketing becomes permitted in July 2027. Sales Director Karri Ahonen has described the company's role as controlling which environments gambling operators may advertise in rather than simply maximising revenue. Sanoma has confirmed it will not become a gambling operator itself.
The company hosted a B2B seminar in April 2026 at which industry forecasts for gambling advertising spend were discussed.
Provenance
PlayNewswire, reporting Sanoma statements
