Omnicom Media Group Finland is the Finnish arm of the international media agency network.
Omnicom Media Group Finland
Media agency whose forecast of up to €100m in first-year gambling advertising has framed the Finnish market debate.
Legal entity
Omnicom Media Group Finland
Headquarters
Helsinki
Key brands
Last verified
September 16, 2026
Finland activity
Chief executive Anna-Riikka Hovi-Taunila has estimated that gambling advertising could be worth up to €100 million to Finnish media in the first licensing year, potentially making it the second-largest advertising category in the country after retail. The projection was discussed at industry seminars in March and April 2026.
Provenance
PlayNewswire, reporting Anna-Riikka Hovi-Taunila
