Finnish-language consumer title in development, positioned as independent rather than affiliate. Published by YIPI Oy, which also publishes iGaming Finland.
Kasinossa.fi is a Finnish-language consumer media title covering the Finnish gambling market and its regulation, in development ahead of the market opening on 1 July 2027.
Disclosure: Kasinossa.fi and iGaming Finland are both published by YIPI Oy. We list it here because a directory that omits titles connected to its own publisher is less useful and less honest than one that includes them and says so.
The title is positioned as an independent consumer publication rather than an affiliate site. Its stated editorial approach is to verify operator licences, test withdrawal processes and publish the results, without affiliate links, commission-based referrals or operator rankings.
That model is a direct response to the Finnish regulatory position. Affiliate marketing of gambling services is reported to be prohibited under the Gambling Act, which removes the commercial basis on which most Finnish-language gambling media has operated. Titles in this category face a structural choice between changing model and leaving the market.
The site is in development and has not launched. No consumer-facing gambling content can be published in mainland Finland before 1 July 2027 in any case.
Licence movements, regulatory changes, market entries and the companies behind them. Written for operators, suppliers and the people advising them.
