Market opens
01 Jul 2027
Days to opening
Licence applications
~50 · NPB, Jun 2026
Regulator
National Police Board until 30 Jun 2027

Hippos ATG

Joint venture of Sweden's AB Trav och Galopp and Suomen Hippos, reported as an early Finnish licence applicant.

Legal entity
Hippos ATG Oy
Headquarters
Helsinki
Key brands
Hippos ATG
Last verified
September 16, 2026

Hippos ATG Oy is a joint venture between AB Trav och Galopp, the Swedish horse-racing betting operator, and Suomen Hippos, the Finnish trotting and horse-breeding organisation. The company was formed to operate betting and gaming under the Finnish licensing regime.

Finland activity

Hippos ATG Oy has been reported as one of the first identifiable applicants for a Finnish gambling licence, with an application covering sports betting, online casino games and horse-race betting. The company has not issued a public statement confirming the filing, so this record is classified as Reported rather than Confirmed.

Horse-race betting is among the verticals opening to licensed competition from 1 July 2027.

Provenance
Tribuna.com, citing Finnish media reports
April 7, 2026

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