Market opens
01 Jul 2027
Days to opening
Licence applications
~50 · NPB, Jun 2026
Regulator
National Police Board until 30 Jun 2027

AB Trav och Galopp (ATG)

Swedish horse-racing betting operator, joint parent of the Hippos ATG venture for Finland.

Legal entity
AB Trav och Galopp
Headquarters
Stockholm
Key brands
ATG
Last verified
September 16, 2026

AB Trav och Galopp, known as ATG, is the Swedish horse-racing betting operator. It is one of the two parents of the Hippos ATG joint venture formed for the Finnish market.

Finland activity

ATG's Finnish exposure runs through Hippos ATG Oy, its joint venture with Suomen Hippos, which Finnish media reporting identified as an early applicant for a Finnish gambling licence covering sports betting, online casino games and horse-race betting.

Horse-race betting is among the verticals opening to licensed competition from 1 July 2027, which places ATG's domain expertise directly in a segment where the Finnish incumbent's exclusivity ends.

Provenance
Finnish media reporting on early applicants, April 2026
April 7, 2026

Latest coverage

Latest Licence Tracker records

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